The idea was born at Good Food Sundays, where two neighbors and fellow business owners, Gen and Guil, began talking about sustainability and everyday habits. One question stood out: could toothpaste exist without the tube?

After a year of research and development, countless trials, and learning what worked (and what didn’t), Kintab finally came to life. Tablets made sense because they are clean, mess-free, perfectly dosed, and far less wasteful than traditional toothpaste.

What began as a small experiment quickly became something bigger. As more people tried Kintab, it became clear that convenience and sustainability didn’t have to be at odds. Today, Kintab has helped replace plastic toothpaste tubes with a better alternative, one small habit at a time.